Dominate Sarasota Marketing | Local Business Growth Guide
By Precision Marketing & Design—Sarasota, FL
If you're a business owner in Sarasota, you're already in a wonderful place — literally. Our area is growing fast, full of homeowners, tourists, and new residents looking for local services and products. But here’s the truth:
If your business isn’t showing up online in Sarasota, it doesn’t exist to most people.
You may have the best service in town… But if no one sees you on Google, Instagram, Facebook, or Maps, your competition is winning by default.
So, let’s fix that. Here’s how to make sure your business becomes one of the most visible, trusted names in Sarasota.
🧭 1. Own Sarasota in Your Website Content
It’s shocking how many local businesses have a website that doesn’t even mention Sarasota. Google can’t read your mind — it reads your text.
✅ Add “Sarasota, FL” naturally throughout your homepage, service pages, and blog posts.
✅ Include nearby cities (Venice, Bradenton, Port Charlotte)
✅ Create location-based pages or blog posts like:
“Best Lawn Care in Sarasota”
“Affordable Website Design for Sarasota Businesses”
“Sarasota’s Guide to Local Advertising”
This helps you rank higher in local searches and pull in customers searching “near me.”
🗺️ 2. Get Aggressive with Your Google Business Profile
If you haven’t claimed or optimized your Google Business Profile, do it now. This is the #1 way Sarasota customers find you without even visiting your website.
Steps:
Verify your business
Add Sarasota to your description and services
Use “Sarasota” in your updates and review replies
Upload real photos of your team, job sites, or storefronts
Post updates weekly (like blogs, promos, or service reminders)
Pro tip: We help businesses manage and optimize this as part of our monthly plans.
📣 3. Run Sarasota-Focused Facebook & Google Ads
Why waste money showing ads to people in other states or cities? With hyper-local targeting, your ads only show to people in Sarasota and surrounding areas.
We help local businesses:
Run Facebook/Instagram ads with Sarasota-based interests
Target people near your business (zip code, radius, etc.)
Show up in Sarasota-specific Google search results
This cuts wasted spend and boosts your ROI.
📍 4. Add Sarasota to Your Social Media Strategy
When posting on social:
Tag #SarasotaFL and nearby locations
Mention the city in your captions
Highlight local clients, neighborhoods, or landmarks
Use “Sarasota” in your Instagram bio, Facebook page description, and About sections
This builds local recognition, and over time, people associate your brand with Sarasota itself.
⭐ 5. Create Locally-Relevant Content
This is one of the easiest ways to build trust AND get found.
Ideas:
“How Sarasota Businesses Can Win with Google Ads”
“The Ultimate Guide to Marketing in Sarasota for 2024”
“Sarasota Small Business Success Story: [Client Name]”
Each blog post, social post, and page that targets Sarasota cements your brand as the local expert.
🔑 Don’t Just Be in Sarasota. Own Sarasota.
At Precision Marketing & Design, we don’t just build websites and run ads — we help businesses become the most recognized name in their market.
We live and work in Florida. We know what locals search for. And we know how to turn that into leads, sales, and loyal customers.
✅ Ready to Dominate Sarasota?
If you’re serious about getting seen, growing smart, and becoming the go-to business in Sarasota, let’s talk.
📞 Book a Free Strategy Call Now
🌐 www.precisionpencopy.com
📍 Serving Sarasota, Venice, Bradenton, Port Charlotte, and surrounding areas
